Building a retail experience via branding, digital experience, and physical store design.

Finger Foods

Building a retail experience via branding, digital experience, and physical store design.

OVERVIEWSOLUTIONPROCESSREFLECTIONN/A
CONTEXT
DATE
TOOLS
Student Project
Aug 2021 - Dec 2021
Figma, Adobe Photoshop, Revit
TEAM
ROLE
SKILLS
Solo Project
UX/UI Designer, Experiential Designer
Strategy, Branding, UX/UI, Prototyping, 3D Design
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OVERVIEW
BACKGROUND

Finger Foods is the quirky neighborhood snack shop for everyone who is still a kid at heart.

Finger Foods is a fictional store created as a student project. I built it from the ground up, including concept, branding, mobile website, and physical store design.

Finger Foods invites you to feed your inner kid. Let the certified snack experts do the work. Finger Foods is the snacktopia you didn’t know you needed.

Snacks! Snacks! Snacks!

Featuring a permanent store location, mobile food truck, and care package delivery, Finger Foods will make sure you are able to get snacks wherever you go.

CORE CAMPAIGN LINE
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SOLUTION
PART ONE | THE STORE

Introducing the Finger Foods Store

Located near a college campus, the Finger Foods store caters primarily to college kids with a secondary focus of local families.

1st Floor Plan
1. Outdoor Seating 2. Walk-Up Ordering Window 3. Bar & Indoor Ordering Area 4. Booth Seating 5. Online Order Pick-Up 6. Kitchen

2nd Floor Plan
7. Upstairs Seating 8. Care Package Area 9. Check-Out 10. Bathrooms 11. Elevator 12. Storage Closet

Approach
With outdoor seating and an instagrammable mural, Finger Foods announces its presence loud and clear to anyone walking past.

Introduction
Visitors are offered the option to take-out from the walk-up ordering window or dine inside.

Dine-In
Visitors can order prepared food from the bar and grab candy from the rack while they’re at it.

Upstairs
Upstairs features extra seating as well as a check-out area for those looking for packaged snacks.

Care Package Area
Through Finger Foods, customers can send a snack care package. This area showcases two popular boxes; however, customers are able to create a custom box as well.

PART TWO | THE MOBILE WEBSITE

Snacks on the Go

The website is the introduction to the world of Finger Foods. From the website, users can order food, send a care package, and book a food truck.

Order Food
From the mobile website, customers can order food for pick-up or delivery. Finger Foods aims to make your snacking as convenient as possible.

Send a Care Package
Forgot to send a birthday gift? Finger Foods has you covered with their custom care packages. Create your own or choose from one of the popular options.

Book a Food Truck
With the option to book a food trucks, Finger Foods can conveniently bring the snacks to you.

See it in action

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PROCESS
TARGET
REGIONS
INTERESTS
College students
United States
Social media, fun, not cooking

MOOD BOARD

THE 96 LOGO TRIALS
I created 96 logo variations before I arrived at the final execution.

BRAND IDENTITY

VISION STATEMENT
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REFLECTION
MY TAKEAWAYS
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N/A

Thank you!